I’m a product designer with 10+ years of experience creating intuitive, user-centered products that simplify complexity and drive impact. My work has empowered startups to scale, delivering designs that are both crafted with care and built to last.

I’ve led design at startups where speed and quality go hand in hand. Most recently, I built Treecard and Wildhero from 0 → 1, spearheading product design to deliver impactful features that helped users make a daily environmental impact with minimal effort. My work at Treecard was recognised by the App Store as App of the Day and played a key role in driving the planting of over 6 million trees.

I care about product thinking, sharp interfaces, and creating products that leave a positive mark on the world, and naturally gravitate toward projects that create meaningful, planet positive change.